The Solution
Our idea was to develop a brand that will be established on delivering a powerful combination of health, taste, convenience and personalization. Leveraging on our deep insights, analytics, and a cross-functional team we the idea was to focus on millennial and gen Z without forgetting the critical yet elusive group – baby boomers. We sought to penetrate the market by aligning the brand with the “Fit Fam” buzz. Succinctly our idea was to reiterate the increasing demand for organic juices and inspire consumers to take control of their health without compromising on taste.
