Democratizing Alternative Investments
Poolit is on a mission to democratize access to alternative investments such as private equity and venture capital to fuel wealth creation.
- Brand Identity
- Pitch deck design
- UI – UX Design
After several iterations the brand created was a culmination of ideas that captured the brand’s vision and the core message of what they needed to communicate to their target audience visually.
The logotype captures the concept of disruption, inclusion and exclusivity and the ripple effect that Poolit wants to create in the industry.
Visually it reflects the keywords that govern the brand idea; using technology to advance the adoption and accessibility of alternative investments.