A seamless shopping experience specially crafted for you
Christie Brown is a women apparel and accessories manufacturer and retailer established in March 2008. Inspired by unique African culture and art, Christie Brown creates bespoke gowns and practical ready to wear clothes as well as innovative accessories that uniquely complements the amazing personalities of African women.
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UI /UX Design
Christie Brown had a website and its e-commerce section functioning on two separate platforms. Managing both concurrently became a bane for Christie Brown coupled with lapses in the structure of webpages, incoherent and out-dated content, and information which in effect had a negative impact on the overall user experience.
Our proposed solution was focused on making the complex simple. We started off by merging both websites into a functional, robust, and intuitive e-commerce website with a focus on enhancing user experience and security. Without neglecting the importance of Christie Brown’s brand identity and persona, we carefully curated imagery that reflected and propels the brand’s identity and dynamism.